01
The problem
Finding niche hotels with specific requirements is nearly impossible. Want an infinity pool under $2k/night? Rooftop bar with ocean views? You can't filter for these—you have to manually research dozens of properties.
Our Story
Hospitality expertise meets technical precision
Anne & Muchi bring decades of hands-on experience building both boutique hotels and global platforms.
"We help overwhelmed travelers find the needle in the haystack instantly—saving hours of research to surface the one property that meets their nuanced requirements."
Musannif Zahir (Muchi)
Why Tell&Go exists
Built by people who understand both travelers and hoteliers
02
The insight
AI can understand traveler preferences and match them with boutique properties—but only if built by people who've run both sides of the business.
03
The solution
Tell&Go uses conversational AI to learn what travelers truly want, then surfaces properties that match their style—giving small hotels a competitive edge.
04
The vision
A world where every traveler finds their perfect stay and every independent property reaches its ideal guests—powered by intelligence, not advertising spend.
The team
Hospitality operations meets technical architecture
A
Anne van Hoey Smith
Co-founder
Built a boutique hotel from the ground up, managing operations, guest experience, and revenue strategy. Deep domain expertise in what independent properties need to compete.
M
Musannif Zahir (Muchi)
Co-founder
Twenty years of technical leadership across Fortune 100 companies. Combines enterprise-scale platform thinking with real-world hospitality experience.
What guides us
Principles forged through years of serving guests and building platforms
01
Reliable partners only
We work exclusively with vetted properties that meet our standards for quality, responsiveness, and guest care. No shortcuts, no surprises.
02
Context, not just content
Our platform remembers preferences, celebrations, and pacing—so recommendations feel intuitive, not algorithmic.
03
Outcomes over inventory
We focus on delivering the traveler outcome—the right experience at the right time—rather than just selling a room.