01
The problem
Finding niche hotels with specific requirements is nearly impossible. Want an infinity pool under $2k/night? Rooftop bar with ocean views? You can't filter for these—you have to manually research dozens of properties.
Our Story
Hospitality expertise meets technical precision
Anne & Muchi bring decades of hands-on experience building both boutique hotels and global platforms.
"We help overwhelmed travelers find the needle in the haystack instantly—saving hours of research to surface the one property that meets their nuanced requirements."
Musannif Zahir (Muchi)
Why Tell&Go exists
Built by a hotelier and a technology leader, for travelers who know what they want
02
The insight
AI can understand what a traveler is looking for and match it to the right hotel, but only if it's built by people who know how hotels really work.
03
The solution
Describe the trip in your own words. Tell&Go asks what matters to you, shows the stays that fit, and checks the rate, availability and terms for your dates before you book.
04
The vision
Finding the right stay should take one conversation, not an evening of open tabs.
The team
A hotelier and a technology leader
A
Anne van Hoey Smith
Co-founder
Built a boutique hotel from the ground up, managing operations, guest experience, and revenue strategy. Knows from the other side of the front desk what makes a stay go well.
M
Musannif Zahir (Muchi)
Co-founder
Twenty years of technical leadership across Fortune 100 companies, paired with real-world hospitality experience.
What guides us
Principles forged through years of serving guests and building platforms
01
Reliable partners only
We book through established supply partners and check each stay's rate, availability and terms with the supplier for your dates before you book. We haven't personally inspected every property, so tell us what matters and we'll check it before you book.
02
Context, not just content
Our platform remembers preferences, celebrations, and pacing—so recommendations feel intuitive, not algorithmic.
03
Outcomes over inventory
We focus on delivering the traveler outcome—the right experience at the right time—rather than just selling a room.